Brainstorming
Exploring creativity 16.9
Creative methods were the focus of the day. We explored the well-known brainstorming technique, very commonly misunderstood and misused in various ways. A thorough description from our collection of idea generation methods can be found in the previous post. We tried brainstorming in groups and used the post-it notes version of the technique. I worked with three architecture students, Espen, Geir and Mikael. Our “how-to” was how to sell sunlotion in Bergen.
We came up with a lot of funny, and partly outrageous, stuff and clustered all our ideas into four categories. They are presented below with a few accompanying examples:
::Strategy
-humor
-comical
-sarcastic
-accompanying umbrellas
::Info-vantage
-UV and rain
-Health risk
-Reflection from north sea
-Global warming
-Nr.1 pale person in Bergen
-Sun competetion
::Hype
-Gullars
-Siri Kalvig
-Herman Friele
-Sponsored weather day kick-off
::Re-defining
-Stay Fresh
-Smell hot!
-Rain lotion. Wax. Become shiny
-Comfort
After this we got kinda stuck, and so we decided to use another creative method from our database called “change the setting” (Either visualise a peaceful setting such as a beach or a mountain, or visit a favourite café, art gallery or other inspiring place).
We ended up going to the “Oslo reptile park”.
After being creeped out, fascinated and inspired by the various creatures and critters we had another go of brainstorming, developing upon our previous ideas.
We ended up with a new cluster:
::Lotion-adventure
-Keep your head above water. -and wear lotion
-Global warming is coming. -buy lotion
-You have raincoats. -now get suncoats
-Waterproof!
-Against extreme itching
-Against cancer
Finally we rounded off the day by watching the ABC produced show “Nightline” featuring Ideo. To demonstrate their process for innovation Ideo create a new shopping cart concept in four days.
